Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

A Rolex GMT-Master 'Pepsi' stainless steel automatic dual time wristwatch first worn by Sheila Scott OBE (1922-88) on her record-breaking solo flight around the world is coming to auction. A Rolex GMT ...

Thanks to its dynamite design and incredibly useful ability to track multiple time zones at once, the Rolex GMT Master II is ...

Celebrating the less famous Rolex GMT-Master references for the watch's 70th anniversary ✓ Check out the 116718, 1675/8, 16750, and more! ✓ ...

Master, which was released in 1955 and is celebrating its 70th birthday this year, was a totally new kind of travel watch. The design made the previously arduous task of tracking multiple time zones a ...

By Robertino Altieri, CEO of WatchGuys.com Rolex continues to push the boundaries of innovation and craftsmanship with its ...

The Pepsi GMT-Master II (126710BLRO) has been a staple of the modern GMT lineup, but its future may be uncertain as Rolex faces potential manufacturing challenges. Reports suggest that Rolex’s ...

The Rolex GMT-Master with the red and blue ‘Pepsi’ bezel has been exceedingly popular with watch collectors. But Shahid thinks Pepsi could be on the way out to make room for its rival, ...

Rolex’s presence at the event is thrilling ... including the introduction of the original “Pepsi” bezel in 1955, the rare and collectable “Blueberry” GMT of the 1970s, the launch of the GMT-Master II ...