Gamefam CEO on ‘Roblox’ and ‘Fortnite’ Brand-Building for ‘Barbie,’ ‘My Hero Academia,’ New Coldplay Album and More By Jennifer Maas. Plus Icon. Jennifer Maas ...

Adidas sells virtual necklace crafted by Roblox creator, Whosetrade for $20,000. Whosetrade “Most brands don’t know how loved they already are,” says Courtney.

Roblox is gaining traction among U.S. adults 13+. Six percent don’t currently play the game but intend to do so. However, this stands slightly lower than Minecraft intent (8%).

Roblox is launching a new licensing platform to streamline the process for IP rights holders to partner with creators on the ...

Roblox’s growth plan includes more partnerships with brands like Gucci, which sold $3,000 items in its metaverse ...

Thus far, Roblox’s ad business has been focused on promoting branded experiences and activations within its platform. Brands have created 240 such activations to this point, including full-scale ...

Price Action: Genius Brands shares were up more than 25% over the last month heading into the listing transfer. The stock was hovering around $3.25 per share at the time of publication, according ...

Genius Brands International is changing its name to Kartoon Studios. In connection with the name change, ... Sony, Roblox, AMC and others. We are heading into our next phase of growth, ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Pharma & Health July 21 - 24, 2025, The Poconos Brand Insider Summit Retail August 17 - 20, 2025, Lake Tahoe ...

Roblox Scales Brand Innovation and Immersive Advertising Business Through New Partner Program. Groundbreaking Program Includes Community Developers in Partner Benefits Around Education, ...