Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

experience’s virtual kiosk in Roblox to order select products with a bundled ... especially among our Gen Z community,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty.

Already this year, Roblox has tested shopping with brands like E.l.f. Cosmetics, Fandango, Walmart and Warner Bros., allowing players aged 13 or older to discover — and order — physical products.

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year. Gen Z is ...

Purina claims to be among the first pet-care brands to develop a gaming experience on Roblox, a free-to-play platform popular with Gen Z and Gen Alpha and closely associated with metaverse marketing ...