After almost six years, the official "Roblox" account has decided to change its avatar, marking a significant shift in its brand image. Since its inception on July 3rd, 2007, the Roblox account ...

In 2022, 1.8 billion total avatar items were sold on the Roblox Marketplace. Through 2023, the company anticipates creators — including avatar item makers — to earn $800 million.