Streetwear brand Vans has jumped into the Metaverse, launching a virtual skatepark and store on Roblox in collaboration with one of the site's many developer groups.

Roblox announced the launch of Vans World, an interactive Vans skateboarding metaverse playground inside the gaming world.

This vehicle is a gamepass vehicle and can be bought for 799 Robux from A Dusty Trip's Roblox page. Once purchased, it will spawn behind the starter house right next to the Van and outhouse.

In Roblox Driving Empire, players can sell-purchase vehicles and take them for a spin across a wide and diverse map.

Discover the latest Roblox Vehicle Legends codes for June 2025, featuring exciting updates like a new map and cars. Check if any codes are available!

Dive Brief: Vans is building off the success of its initial Roblox activation with the launch of Vans World 2, according to information shared with Marketing Dive.

The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

The latest company to take a leap into the metaverse: Vans. The skateboarding shoe giant announced a partnership with video game Roblox on Vans World, an interactive experience where players can ...

Vans World is the latest way Roblox has become a marketing platform to help companies reach 46 million kids a day.

Gucci and Vans have united their Roblox worlds in order to target younger consumers and their parents' credit cards.

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...

Vans is also testing the waters for virtual launches of real-world products by giving Roblox users a first look at new shoe the Mixxa. Vans World 2 was developed in partnership with developer ...