It’s proven popular enough for major brands to create their own Roblox experiences, including Forever 21, Kellogg’s, Chipotle and even Sega. Anyone who has walked into a convenience store or ...

IKEA is looking for employees to staff a virtual store inside the popular gaming platform Roblox. The Swedish furnishings ... Sign up An icon in the shape of an angle pointing down.

The company says people who don’t get the job can also “work, explore, and experience” the Ikea Roblox store. And it says you can win Ikea-exclusive UGCs, Roblox’s term for user-created ...

IKEA is not the first brand to enter the virtual world, following in the footsteps of Walmart (WMT), among others, which created a virtual Roblox store allowing users to buy physical items and ...