With the integration, developers, creators and brands who already use Shopify will be able to sell physical items ... The partnership comes as Roblox aims to own 10% of all global gaming content ...

For now, it’s available in all-ages experiences for U.S ... lets users try on digital cosmetics inside its Roblox experience, including selling a lip gloss shade that’s exclusive to the ...

It joins several other programs that creators can use to generate real-world revenue from Roblox users, including the Creator Affiliate Pilot Program and selling avatar items and games.