With 85 million daily users, the sandbox game has become a hotbed for virtual political activism where kids roleplay at ...

Roblox has 85 million daily users, and its PR team likes to say that 61 percent of them are age 13 or older. “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes ...

A new report has exposed a “true crime” community of Roblox players who reenact real-life murders. A part of this group is reportedly dedicated to digitally recreating and playing through ...

And yet, Roblox has created a platform that has become not only wildly popular among children but trusted by Americans of all ages. For the first time since 2022, when Newsweek began publishing ...

Famed for selling virtual goods, Roblox now allows brands and creators to sell physical items. Roblox's ambition is to capture 10% of the $180 billion global gaming market. Creator studio Twin ...

"That generation utilizes Roblox for entertainment as well as a means of connecting with friends – choosing to meet up inside the game." Products within the storefront can be worn immediately ...