While 2022 may have made “metaverse” a dirty word for some, major brands are still lining up to experiment with the immersive, future version of the internet. The NFL is still on that list ...

During the event, consumers will have the opportunity to interact with “ SpongeBob SquarePants ” characters as they complete challenges among multiple Roblox spaces, including Super NFL Tycoon ...

Case in point: Early last year, the National Football League tapped Roblox to launch NFL Tycoon, bringing football fans into the business of the professional sport with an interactive experience.