Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose to ...

Roblox is introducing Rewarded Video Ads, allowing players to earn in-game currency and power-ups by watching ads. More for You. House cancels rest of votes for week after GOP floor rebellion.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit.

Shares of Roblox Corp. (RBLX) rallied 4.63% on Tuesday after the immersive gaming and creation platform announced a partnership with Alphabet, Inc.’s (GOOGL) (GOOG) Google. The San Mateo ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business. Gamers can choose ...