Currently the 17-24 age group, which is notoriously hard to reach for advertisers, is “growing rapidly.” Roblox doesn’t give details of how much revenue it generates from advertising.

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox just made its biggest advertising power move yet – and it could change how brands think about gaming, attention, and ad formats that don’t make people want to rage-quit. Google and ...

Motion Picture Group has launched an immersive experience on Roblox ... and previously celebrated 20 years of iconic holiday movie “Elf” on Roblox. Nike’s first big game ad in 27 years and other ...

Produced by a loose collective of young developers, known only by their usernames, and released in November of last year on the online gaming platform Roblox ... A New Super-Group of Creative ...