Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

A group of internet businesses, including Roblox, Google, OpenAI, and Discord, have cofounded a nonprofit called Robust Open Online Safety Tools (ROOST). And while human moderators are part of ...

Roblox (NYSE:RBLX) shares rose more than 4% in early trading on Tuesday after the video game platform announced a video advertising partnership with Google (NASDAQ:GOOG) (NASDAQ:GOOGL).

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will ...

Search Engine Land » PPC » Google partners with Roblox on video ads Share The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to ...