Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according to an announcement from the company. The full-screen video ads ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option.. Per the ...

Roblox Will Now Let You Watch Ads For In-Game Rewards. Players will soon be able to choose to watch ads to unlock rewards in Roblox games. By Hayley Williams on April 2, 2025 at 4:57AM PDT.

Ads are not yet a major revenue driver for Roblox, but the opportunity to access demand from a wider pool of Google buyers should give its ads business a shot in the arm. In May, Roblox CEO David ...

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.

Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and agencies will be able to buy the ad format programmatically via Google’s ...

With the Rewarded Video ads, Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available.

Roblox has announced it has partnered with Google to roll out new “Rewarded Video” ads in the coming weeks that give in-game rewards to players who opt into watching them.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. The latter can be ...