Rewarded video ads allow users to earn in-game perks for watching up to ... In the next few weeks, Google will help Roblox scale those advertising efforts to meet demand from brands and agencies ...

Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, ...

Roblox game Grow A Garden is continuing to see massive numbers of players, reaching a new high that's more than triple the ...

For Roblox, the partnership offers more ways for game creators to monetize their efforts ... DoubleVerify, Integral Ad Science (IAS), Kantar, and Nielsen to help advertisers measure the impact ...

In an example shared on Roblox's corporate blog, players can choose to purchase a house with in-game currency, or to rent it for a single session for free by watching an ad. An example of an ad ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform ... lifelines or resources in a particular game through rewarded videos. In the coming weeks ...

To add more fuel to the fire, Roblox is shifting to a new strategy with reward-based advertising that aims to offer gamers rewards for engaging with advertising, such as special skins or in-game ...

By integrating with Google Ad Manager, Roblox can meet advertisers in places ... For instance, the rewarded video ads let users gain in-game rewards, which could improve the overall user ...

To do so, it's diversified its revenue streams, generating income from subscriptions, the sale of virtual goods bought using its virtual currency Robux, and through advertising. "Everywhere there ...