Rewarded video ads allow users to earn in-game perks for watching up to ... In the next few weeks, Google will help Roblox scale those advertising efforts to meet demand from brands and agencies ...

The head of Roblox has issued a tease of what might come next for the game via an image. But what could it mean?

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Roblox sees accelerating user growth in 2025, driven by viral experiences, emerging markets, and evolving monetization, ...

By integrating with Google Ad Manager, Roblox can meet advertisers in places ... For instance, the rewarded video ads let users gain in-game rewards, which could improve the overall user ...

The team at Roblox have been pushing hard for third-party backers, but a sticking point is apparently holding things back.

While the latest partnership with Google could be game-changing in the long run, it is not a sure thing yet. Roblox must ensure that the ads do not hurt users' experience, especially its younger core ...