Interestingly, Bloxy Cola is adored by the Roblox community. Bloxy Cola, when equipped in-game, can be consumed by players' characters who will then make a slurping sound, followed by a belch.

Roblox is making a big splash out of its eight annual Bloxy Awards with a halftime musical performance by the British rock duo Royal Blood. It’s the latest example of how its metaverse for user ...

British rock duo Royal Blood will perform a three-song virtual concert — as avatars — during the 2021 Bloxy Awards, taking place on the online gaming platform Roblox on Saturday.