Whether Roblox can shake the ‘metaverse’ label as the hype wears off is yet to be seen, but its investments in tools for advertisers demonstrate it is serious about being an environment ...

The company has also started to use content labels to describe in-game experiences ... content with parental consent. Roblox will also bar users under 13 from accessing “social hangouts ...

The company, half of whose 30 million users are under the age of 13, already blocks players from using many words and bars explicit ... while Roblox already labels some games as appropriate ...

Dirk Bosmans, Operations Director at PEGI, said that Roblox “is now labelled with the “!” label, the PG-label that PEGI introduced for apps (but never games) that offer a variety of (curated ...