Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world.. Available for only one hour on May 17 as part of the Italian House’s ...

But the event still went ahead, providing a digital locale where fans could buy Gucci accessories for their Roblox avatar. A pair of Gucci diamond-framed sunglasses were sold at the event for 120 ...

The Gucci ‘Queen Bee Dionysus’ bag originally only cost 475 Robux (or $5.50), but due to it only being available for one hour day on two days, the price skyrocketed. In the end it sold for ...

In May, Roblox users could spend US$1.20-US$9 on limited-edition accessories. The digital ‘Dionysus Bag with Bee’ now exceeds the price of its real counterpart ...

A virtual Gucci bag sold for around $4,115 on Roblox — about $500 more than the physical bag costs. The sale is part of a larger and growing trend: virtual fashion. From millions in venture ...