Gucci’s Queen Bee Dionysus bag is the perfect example of this behavior — not just because it sold for more than its tangible equivalent, but because the Roblox-exclusive bag initially cost 475 ...

Inside Roblox‘s virtual world, a digital-only Gucci bag sold for more money than the bag’s value in the real world.. Available for only one hour on May 17 as part of the Italian House’s ...

But the event still went ahead, providing a digital locale where fans could buy Gucci accessories for their Roblox avatar. A pair of Gucci diamond-framed sunglasses were sold at the event for 120 ...

In May, Roblox users could spend US$1.20-US$9 on limited-edition accessories. The digital ‘Dionysus Bag with Bee’ now exceeds the price of its real counterpart ...