Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are organizing hunger strikes over in-game payment systems and have built ...

Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...

Immersive Ads allow brands to promote their bespoke Roblox venues to an audience made up of hard-to-reach younger consumers in the Gen Z and Gen Alpha set. For creators, it’s a potential money-making ...