The online gaming platform will allow ads to be shown to users ages 13 and up. Roblox notes that the Gen Z age group makes up more than half of its 71.5 million daily active users. Users will know ...

Roblox partners with Google for rewarded ads, offering new monetization options for creators. Roblox has more daily active users than Steam, sitting pretty at 85 million (versus Steam's 69 million).

Mia Sato is platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. Roblox rode a wave of pandemic-era ...

which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the ...

Roblox announced today that it has launched a new form of advertising: Rewarded Video Ads, which, when implemented, would allow users to watch ads in exchange for an in-game benefit. Brands will ...

Ads, which were formerly unobtrusive, have become more visible, appearing in-game or cluttering menus, much to the disgust of the community. To add more fuel to the fire, Roblox is shifting to a ...

One of the things that Roblox has to do constantly ... improve the engagement and relevance of your ads — meaning more high quality users will join and engage with your creations.

WPP and its media investment company, GroupM, will join the official Roblox Partner Program as an agency partner to work directly with Roblox to establish a long-term measurement advisory relationship ...

which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform ...