In this video, I investigate a suspicious ad that’s been going around, show what happens when you click it, and explain how to stay safe. If you play Roblox, you need to see this. Officials ...

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Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox’s Rewarded Video and other immersive ad formats. That means ...

Roblox has tapped PubMatic to power its new video ads business set to go live later this year. The partnership will enable programmatic media buying of Roblox video ad inventory as the platform looks ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Users will know when they are interacting with ad content on Roblox, and ads will only be served to people ages 13 and up Ad publishers must meet and maintain certain thresholds and requirements ...

Kantar and Nielsen to help measure the efficacy of ad campaigns. The partnership between Roblox and Google marks the next step in immersive advertisement for both companies. The high rates of ...

gaming’s ad investment will grow 3.2% year over year in 2025, according to a recent survey from IAB projects. Roblox has positioned the deal as part of a broader strategy to make the platform ...

Roblox users watch up to 30 seconds of full-screen video ads in the Roblox games and online experience to receive the perks the game creator chooses to make available. The company says that tests of ...