Search Engine Land » SEO » The Clickthrough Rate Equation In Organic Search, Part Two Chat with SearchBot Please note that your conversations will be recorded. In last month’s post, I talked ...

In the formula, "a" is the end future date (for example, five years), and "b" is the closer future date (for example, three years), based on the spot rate curve. Suppose a two-year bond yields 10% ...

For example, if an individual could earn a 5% return by investing in a high-quality corporate bond, they might use a 5% discount rate when calculating the present value of an annuity.

The Federal Reserve meets regularly and sets a target interest rate to keep inflation low and jobs high. But what if an equation could do all the work — and even do a better job?