Rap Battles Are Now Big Business: Billions Of Views, Millions In Profits—And Cannabis Wants In
Freestyle rap battles have exploded into a billion-view global business, raking in millions—and now the cannabis industry wants a piece of the action.
Atlanta Daily World4d
How Kendrick Lamar’s Super Bowl Moment Highlights The Sport Of Battle Rap, Mirrors NFL’s Biggest Rivalries
When Usher took the stage at the 2024 Super Bowl, it was unclear of which artist would get an opportunity to follow the R&B legend. At that moment, Kendrick Lamar was not viewed as a top prospect to ...