Radio Ink sat down with Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard to discuss the evolution of radio ...
Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...
In the recent period, from Oct. 5 to Oct. 26, Bjorkman spent $33,000. His largest expense is radio advertising — over $11,000 ...
The results of a 2024 MARU/Matchbox and Claritas study show radio advertising can achieve a 10% increase in unaided brand ...
Gov. Mike Braun's directive for Medicaid providers to cease all advertising on TV and radio in the state is getting a lot of ...
Indiana Family and Social Services Administration instructs MCEs to halt all radio and TV advertising of Indiana Medicaid ...
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Brand Engagement Network, Inc. (BEN) and Cataneo GmbH have launched a pilot program in collaboration with Vybroo and Grupo Siete to enhance radio advertising in Mexico using AI-driven tools.