NVIDIA has introduced DLSS 4, the latest version of its real-time image upscaling technology, at CES 2025. It is coming to all RTX GPUs, including the RTX 20 series that was discontinued back in 2020,

Nvidia’s big RTX 5070 claim is all based on its latest generation of DLSS. “Impossible without artificial intelligence,” admits Huang after promising that the RTX 5070 can deliver RTX 4090 levels of performance. DLSS 4 has a new Multi Frame Generation technique that can generate up to three additional frames per every traditionally rendered frame.

DLSS 4's new Multi Frame Generation is exclusive to the new GeForce RTX 50 Series, but DLSS 4 is upgrading every single bit of DLSS tech.

Nvidia CEO Jensen Huang revealed the RTX 50-series GPUs during a CES keynote this evening, announcing a $1,999 RTX 5090, a $999 RTX 5080, a $749 RTX 5070 Ti, and a $549 RTX 5070. Nvidia’s new RTX 5090 and RTX 5080 GPUs will both be available on January 30th, with the RTX 5070 Ti and RTX 5070 to follow in February.

It's RTX 5070 vs 4090, and the new $549 gaming GPU beats the former flagship graphics card in Marvel Rivals, but with a big catch.

Nvidia is truly masterful at one thing: perfectly showcasing the graphics cards at the launch of a new GPU generation. This isn’t bad in itself; after all, a fruit seller at the market also advertises his bright red apples as a real treat.

Nvidia has revealed its lineup of the latest generation RTX 50 series GPUs based on Blackwell architecture, supported by AI. There are four options for now, starting with the RTX 5070 and going up to the RTX 5090.