Qualitative Example: Data from interviews with patients can show side effects or improvements in life quality that numbers don't capture. “Students who blend scientific and mathematical skills with ...

(By Marc Greenspan) In previous columns, we have discussed using qualitative data for prospecting and ... who fall into a particular category. For example: “22,500 of our listeners are planning ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...