Purdue Pete What started as an advertising logo for the University Bookstore in 1940 has become one of Purdue’s most recognized symbols. Spring Fest This annual, two-day event draws tens of thousands ...

Word (Purdue) Phrase ("Boiler Up") Symbol (Motion P logo) Design (Purdue Pete caricature mark) Sound (Purdue fight song) Please note that these are not the only trademarks registered to Purdue.