And publishers need access ... are taking control of marketing platforms unlike in the financial world where any novice could take over their own trades. Logic says marketers should have high success ...

Brands now have the sophistication to manage their own programmatic ... model provides needed transparency on media costs, URL placements, account set-up and architecture and varying levels of ...

But when publishers started coming to us a few years ago telling us that they’re experiencing a lack of transparency over margins, a lack of control over their ... process was reimagining the ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

In addition, our in-house research found that 84% of advertisers want more control over their programmatic advertising ... have both parties rethinking the model. It's no surprise that brands ...

Those advertisers have made it clear they need scale, programmatic access and trustworthy measurement to invest ... and it told buyers the new platform should give them more control and transparency ...

“Delegating externally the responsibilities around programmatic sales can be regarded as a loss of control in terms of strategy.” However, a source with a close knowledge of how the model is ...

Miller said that the President Donald Trump administration needed to install "basic political controls" on the IRS and said that DOGE needed the programmatic access to identify "fraud, waste ...

"Through our partnership with MASS Exchange, VideoAmp clients will have access to AMC Networks' inventory in a truly end-to-end programmatic TV ecosystem" said Jay Prasad, Chief Strategy Officer ...