And publishers need access ... are taking control of marketing platforms unlike in the financial world where any novice could take over their own trades. Logic says marketers should have high success ...

Brands now have the sophistication to manage their own programmatic ... model provides needed transparency on media costs, URL placements, account set-up and architecture and varying levels of ...

But when publishers started coming to us a few years ago telling us that they’re experiencing a lack of transparency over margins, a lack of control over their ... process was reimagining the ...

A coalition of leading industry players has launched A Roadmap for Programmatic TV in Europe — a five-point action plan to ...

In addition, our in-house research found that 84% of advertisers want more control over their programmatic advertising ... have both parties rethinking the model. It's no surprise that brands ...

Company officials see this integration making a major shift in how buyers engage with premium proprietary placements.