Out-of-home ads that don’t feature labels want consumers asking “It’s from where?” as the retailer pushes to modernize while ...

You need to understand how target customers view your brand so that you can connect with them. Brand positioning research gives you valuable insights into market demands and customer behaviors to help ...

The most important thing you could do for your startup is to focus on your brand positioning. But often, startups do not treat it with the care with which they treat general marketing, go-to ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Are you looking to revamp your organization's brand identity, vision, and positioning? You're not alone! Research has shown that 68% of organizations attribute revenue growth to having a solid ...

Understanding these nuances is crucial for businesses looking to position and market their products effectively‌. Traditional marketers primarily focus on building brand awareness and generating ...

Twix is adopting a brand position centered on unity after years of marketing its twinned chocolate bars around a left-right divide, per details shared with Marketing Dive. A new global campaign, “Two ...

From the house of Boomer and Snickers, Nikhil Rao tells us what else Mars Wrigley India has in store for consumers. During the late ‘90s and early 2000s, Mars Wrigley cracked the market with ...

Faster. – See the game like we do", dedicated to establishing the brand’s position as a leader in basketball and igniting the future of its hoops division. Join us this coming 23 - 24 April ...