A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Thought leadership is a better tool for positioning yourself in the eyes of your target audiences than your online bio or ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

This revised version adds recent case studies and updated references. Brand positioning is complex and there are varying ways to approach it. But most commentators agree brand positioning is a ...

As the owner of a SaaS business looking to sell, one of the key steps you must take is preparing for your SaaS business ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Media agency network OMD Worldwide has taken on a new brand positioning, designed to send a new message to marketers.The ...

The repositioned brand highlights ABM’s commitment to operational excellence, workforce enablement, and delivering measurable ...

The company’s first major portfolio expansion is a hydration offering, with plans to enter other categories that connect it ...