If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

A spokesperson for Paqui confirmed with PEOPLE that the product, which contained Carolina Reaper and Naga Viper peppers, is off shelves The "One Chip Challenge" is discontinued. A spokesperson for ...

If you're into watching influencers perform masochistic tasks for the #views, you may have stumbled across some poor souls attempting the "One Chip Challenge" from Paqui. The chip is peppered with ...

Harris Wolobah, 14, died on Sept. 1 after completing Paqui's "One Chip Challenge" Michael Lee Simpson is a Digital News Writer at PEOPLE. His work has previously appeared in Entertainment Weekly ...

Harris Wolobah, a 10th grader from the city of Worcester, died Sept. 1, 2023, after eating the Paqui chip as part of the manufacturer's ''One Chip Challenge.'' An autopsy found Wolobah died after ...

The challenge from Paqui involves eating a spicy chip containing Carolina Reaper and Naga Viper Peppers without drinking or eating anything else Sabrina Weiss is the Editorial Assistant of PEOPLE ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

A Massachusetts teenager is believed to have died after attempting the Paqui One Chip challenge, leading to the product being pulled from shelves. This is not the first time that dangerous and ...

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Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ingredients, bold flavor profiles and very little ...