Some truth bombs were dropped. I’m sure I’m not the only one who loves mac and cheese. It’s a favorite dinner at our house, and we eat the boxed kind at least once a week. When Annie’s ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...