Thus, customers may not be willing to select the popular variants during configuration process. To solve this paradox, we empirically find that observational learning is significant in the product ...

Background—Many multicenter clinical trials use permuted-block randomization to create balanced treatment allocations within clinical centers. Unlike randomized trials, observational studies do not ...

Product configurators have been acknowledged as an important enabling toolkit to realise mass customisation. Currently, some on-line configurators provide extra information on attribute variants to ...