The South Carolina Gamecocks women's basketball team's practice squad has received a thoughtful gift from head coach Dawn ...

In July 2021, the NCAA approved athletes’ ability to monetize their Name, Image and Likeness for the first time. Ever since, ...

The NIL era in college football has completely changed the game, and the highest-paid players are making millions before ever ...

In the wake of the pending House settlement, the Third Circuit’s opinion in Johnson v. NCAA, and the NLRB’s push for athlete employment ...

UConn senior point guard Paige Bueckers reflected on how college sports have changed during her time with the Huskies in ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

Michigan football players are continuing to make the most of their NIL (Name, Image, and Likeness) rights, securing ...

A new name, image, and likeness (NIL) dispute signals that the storm surrounding college athlete compensation will not be calming anytime soon.

Georgia lawmakers might exempt college athletes' NIL deals from state income tax. Former Alabama coach Nick Saban had a role ...

Olivia Dunne is one of the highest-paid athletes in America thanks to her NIL deals, and she certainly knows how to spend her ...

The lawmaker says he thinks schools like Georgia and Georgia Tech can better compete for top-notch athletes against schools ...

Schools are setting aside funds for revenue sharing ahead of the House vs. NCAA settlement. The fed says those funds are ...