When Netflix was finally ready to bring back its massive international hit TV series Squid Game for Season 2 after a three-year hiatus, it had a unique marketing challenge: remind people why they ...

Netflix's relentless focus on customer-driven innovations will continue to provide the golden keys to unlock its revolutionary and evolving business. Subscribe today...it's free! MarketingProfs ...

Netflix has long been at the forefront of digital entertainment, leading the shift from DVD rentals to streaming dominance.

Shondaland has promoted three executives to expanded roles as it aims to grow its communications/marketing, consumer products ...

These strategic content investments aim to maintain Netflix's competitive edge in an increasingly crowded streaming landscape. The company's fourth-quarter 2024 results show that this strategy is ...

Getting ahead of a trend, Netflix is now intensifying its focus on streaming entertainment to mobile devices with its most recent expansion to the iPhone and iPod touch platform. The free application ...

As he explains it: “we need to find our voice.” Tascan likens this strategy to the early days of Netflix’s original programming. It started with a few series, like House of Cards and Orange ...

Netflix CEO Ted Sarandos criticises rival streaming services, accusing AppleTV+ of being a marketing play and saying he doesn't understand Amazon's strategy.