One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a trend. A data-driven approach ensures the right message goes out to the ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Stephen King film The Monkey is the latest horror movie to wow with a unique marketing campaign. But it's far from the only ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...

Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.

Many movie-goers like myself grew up in the era of tchotchkes and collectables courtesy of Happy Meals, so this is the kind of marketing comeback that some people take hook, line, and sinker.

Companion is a movie that will truly have you thinking, “What the hell is happening,” followed immediately by, “Who cares? This f**king rocks.” And if you’re anything like me, you will be searching ...

There's movie marketing and then there's whatever is going on with Wolf Man. The new Leigh Whannell-directed horror is roaring into cinemas just days after 2025's first full moon. As initially ...