One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a trend. A data-driven approach ensures the right message goes out to the ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing ...

Horror is one of the safest bets at the box office. You don't always need a franchise and you don't need big stars. The promise of scares is enough. But, as a result, cinemas are flooded with these ...

Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.

Many movie-goers like myself grew up in the era of tchotchkes and collectables courtesy of Happy Meals, so this is the kind of marketing comeback that some people take hook, line, and sinker.

There's movie marketing and then there's whatever is going on with Wolf Man. The new Leigh Whannell-directed horror is roaring into cinemas just days after 2025's first full moon. As initially ...

Companion is a movie that will truly have you thinking, “What the hell is happening,” followed immediately by, “Who cares? This f**king rocks.” And if you’re anything like me, you will be searching ...

But that's not what I'm here to talk about. Instead, I want to talk about the brilliant minds behind the marketing of the Barbie movie and the lessons that branded podcasts—and marketers of all ...

As it reads: The Marketing Plan directed the cast to 'focus ... Of course, the legal situation surrounding the movie is a complicated one that's showing no signs of slowing down.

There’s an adage in Hollywood: When a movie flops, blame marketing. So this executive shuffle is unusual because Warner Bros. had enjoyed a decent 2024 in terms of ticket sales. Andrew Cripps, ...