I’ve already written about a couple new Monster Energy products coming to shelves in 2025, but now we know what we’re giving up in exchange for all those new drinks. Namely, we’ll see two ...

When younger generations—like millennials and Gen-Z—are in need of a quick-fix pick-me-up, there's an alternative caffeine ...

It operates through the following segments: Monster Energy Drinks, Strategic Brands, and Other. The Monster Energy Drinks segment sells ready-to-drink packaged energy drinks to bottlers and full ...

The Monster 821 sits a rung down the ladder from the 1200 and 1200S with similar looks but a water-cooled, 821-cubic-centimeter Testastretta 11° V-twin engine providing the power. Still, it's a ...

Monster, Red Bull Adapt as Energy Drinks Go Sugar-Free Legacy players cede market share to likes of Celsius, Ghost Sugar-Free Red Bull, Monster variants have yet to take off ...

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(Bloomberg) -- Once synonymous with the energy drink industry, Red Bull GmbH and Monster Beverage Corp. are losing market share in an industrywide shift toward health and wellness, where their ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster ...

Austria-based Red Bull pioneered the energy drinks category by associating it with extreme sports. It also became a club scene fixture. In 1997, it brought the drink to the US, with Monster — then ...