Primer is a makeup base applied before foundation to create a smooth surface, enhance the longevity of makeup, and improve ...

Discover this month's new beauty launches from Sunday Riley, Color Wow, Maybelline, Laneige, Drybar, and more of your ...

Pump up your brow look with the new Superfluff Brow Mousse from Maybelline New York. Flexible and flake-resistant, the fluffy ...

Brands like Maybelline, Revlon ... Recommended by many beauty enthusiasts, this primer works well for all skin types, even oily skin. This can easily be added to your everyday makeup routine.

Gigi Hadid just debuted her very first makeup product with Maybelline New York at Ulta ... featuring everything from illuminators and primers to eye liners and, yes, lip kits, plus eye shadow ...

Maybelline, Laneige, Drybar, and more of your favorite brands. Give your makeup a flawless, long-lasting finish with this hydrating primer that creates the perfect base for a smooth application.