In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy maker Mattel is releasing a doll honoring Emmy, Grammy, Oscar and Tony (EGOT) winner Rita Moreno, a prominent Latina ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Oh, Mattel. The company known for giving us Barbie, Hot Wheels, and our entire childhood collection of action figures just ...

A guide to catching up on and better understanding stuff going on in the world. You may have seen some stuff about Mattel's ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...