Rising demand and supply chain issues may lead to a global matcha shortage this spring. Learn why it’s happening and how to ...

A cup of coffee might be the classic morning beverage of choice, but matcha’s rising popularity in the U.S. makes it a close ...

From lattes to skincare, matcha is everywhere — but Japan’s ability to produce it isn’t keeping pace. Tea farms are ...

Leaders in the matcha industry are predicting a matcha shortage this spring. Sparked by a huge surge in demand, it’s possible ...

A global matcha shortage is expected this spring, according to multiple reports. However, experts note that matcha lovers shouldn't panic just yet as steps as suppliers in Japan, along with the ...

Coffee and matcha are both known for their energy-boosting benefits. However, they also offer an array of health benefits.

Matcha green is one of the biggest 2025 spring colour trends, thanks to its natural look and soothing effect. We explain why ...

The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as interest in the beverage soars in the Western hemisphere. And while next ...

Although PARU has seen an increased interest and demand in matcha from customers, its suppliers have remained reliable.