"I don't always love tubing formulas—they can be a little stiff and spiky—but I'm hooked on Ribbon Wrap. Cute name aside, I ...

In middle school, I picked out my first-ever mascara from the aisle of my local Target — Maybelline’s Great Lash in the iconic green-and-pink tube ... for a high-end brand, a formula that ...

Said staple was the brand's Moisturizing Lip Balm in the shade Astral Pink, a pH-adaptive hue that ... Introducing the Pradascope Lash Extending Mascara—a lengthening, lifting formula inspired ...