With almost 2,000 tools to choose from at last count, building a marketing technology stack is a daunting task. Barb Mosher Zinck has some field-tested tips to help you on your way.

By understanding these key factors, you can take the necessary steps to ensure that your marketing technology stack is supporting your marketing efforts effectively and efficiently.

Consider the martech stack that will help your organization achieve impact, cohesion and agility.

Evaluating your organization's marketing technology stack is more important now than it has ever been.

The stack of technology solutions marketers use to streamline marketing processes is in a constant state of evolution, and we’re on the brink of a major shift in the way marketers use technology ...

CabinetM’s Stack Architecture Diagrams is an easy to use visualization tool that can be used to create architecture diagrams, map dataflows, technology roadmaps, customer journey maps, and ...

By Hilary Utuke Introduction Marketing has evolved from creative storytelling to a sophisticated system powered by data, automation, and technology in the quickly changing digital economy. The ...

CabinetM’s Stack Architecture Diagrams is an easy to use visualization tool that can be used to create architecture diagrams, map dataflows, technology roadmaps, customer journey maps, and ...