Pakistan cricket star Babar Azam, who has for sometime now faced flak for his poor batting form, became the center of a marketing stunt that sparked mixed reactions among fans. On February 6, Babar ...

The PR move that has consumers pissed off but buying Poppi. The post Is Poppi’s $800K Vending Machine Stunt Worth The Buzz? first appeared on Spoon University.

Appended was a QR code for the reader to scan. Singaporeans, being a kaypoh curious bunch, obliged. But they were directed to ...

The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

Another such recent marketing stunt put the home salon start up YesMadam in the line of fire on social media when it posted that it had sacked a number of its employees via email for complaining ...

Coors Light has announced an apparent name change following what now appears to have been a viral marketing stunt earlier this week. The brand announced Wednesday that it is temporarily changing ...

“This was super fun,” the actor said on The Late Show with Stephen Colbert while reflecting on the viral marketing stunt, which took place Jan. 15. The long-anticipated Apple TV+ mystery-box ...

Praise Kier for this marketing stunt. Credit: Marion Curtis / StarPix for Apple TV+ A marketing stunt for AppleTV+'s Severance Season 2 shook up New York City's Grand Central Terminal on Jan. 14.