The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

The main aim of promotion is to either persuade customers to purchase, or inform about products. A business will use a mix of different promotion methods to increase its sales. Its chosen method ...

To do this, a business will use a range of promotional methods, that can be separated into point of sale or advertising. Reducing the price of a product, usually for a limited time, is designed to ...

the four important components of a typical marketing mix include Price, Product, Promotion and Place. Nevertheless, these days, the concept of marketing mix has greatly evolved to include some ...

2 nd Annual ARF Advertising and Promotion Workshop, 1990. From ‘Strong brand, high spend. tracking relationships between the marketing mix and brand values’, Alexander L. Biel, Admap, November 1990.