Implementation, evaluation and control are like the three legs of a stool; remove one, and the stool wobbles and crashes to the ground. If you remove one of these items from a marketing plan, it ...

How to Control Implementation of Retail Strategy Marketing and Planning. Retail marketing strategy and planning are the procedures a retail business undertakes to sell products to its customers.

The adoption of marketing automation (MA) among B2B brands is not going to slow down any time soon – an indication of the increasing importance of technology for B2B marketers. If you’re either in the ...

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The heart of the implementation of a marketing plan is the execution, the actual "doing" of the planned marketing activities. Initiatives don't get completed by stating them on paper--they require ...

If you're not careful, you can make fatal mistakes that do more harm than good to your marketing. Even small mistakes can cause your company a bit of embarrassment that's best avoided.

The love-hate relationship with CRM is real. Although they have been widely adopted, CRM solutions often fail to meet the promises made during their selection and implementation process, and they can ...

Account-based marketing (ABM) is a popular strategy among B2B companies, as it focuses on targeting specific high-value accounts rather than broad market segments. As technology evolves, well ...

7 Mistakes That Will Doom Your Marketing Automation Implementation If you're not careful, ... You've simply got to have a clear, documented marketing process. If you can't ...