“Marketing Cloud also has a long standing relationship with Microsoft SQL which makes the transition to SQL on Azure a natural decision.” Except for the SQL part, Microsoft’s chief rivals at ...

And BlueKai is critical to marketing automation. For Oracle, BlueKai fills in a hole in its marketing cloud. BlueKai will be lumped in with Responsys and Eloqua, two companies also acquired by Oracle.

LAS VEGAS--(BUSINESS WIRE)--At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily ...