Kendrick Lamar, a Compton native, is seen as a potent unifier for Los Angeles and its surrounding communities.

After deadly fires that devastated much of Los Angeles, organizers of the 2028 Olympics tell the IOC how the city will rebuild with help from the Games.

Wasserman noted that the city's wildfire recovery efforts will be part of the group's "core philosophy" as it plans for the 2028 Summer Games. Wasserman also runs an international talent and promotions agency, which represents Lamar, and he strongly hinted that the Grammy winner would be at the center of the festivities.